How it All Began
Hi! My name is Vittoria. I am 28. I was born and raised in Italy and have been a big fan of Taylor Swift since 2007.
My life changed when, four years ago, I decided to start living respecting my ethics driven by love for my two chihuahuas. Initially, I became a vegetarian. Then I went vegan. That change was the most important of my life. After I became vegan, I started living to the fullest with respect for this planet and its inhabitants.
I try to live consciously without giving up my passions: fashion, beauty, and food. That’s why I created this digital platform, to share my experience with a vegan and conscious lifestyle, cruelty-free beauty, sustainable fashion, plant-based food, and everything that comes to my mind.
My Book
I love writing. In addition to curating this blog, I wrote a book about vegan and cruelty-free lifestyles, fashion, and beauty called Vivi Consapevole (Italian for “live consciously”), available here. It’s a guide to living your best life while being kind to animals, the environment, and yourself.
I love helping people discover new ways of living that are better for them and the world around them. Through my blog or my book, I want to spread the message that you don’t need to sacrifice your values or style to live well!
What Do I Do For a living?
I’ve always loved the visual arts. My first degree was in Communications, but I needed more. I wanted to be able to design things that people would see every day—so I went on to get a master’s in Graphic Design.
Fashion has been a constant in my life, and I even attended a short Fashion Image & Styling course.
After living in New York for a few months to attend the Professional Graphic Design course at the Parsons School of Design, I returned to Italy.
I started this blog in early 2020, initially just in Italian. Then I decided to increase its reach by translating it into English—if you’re looking for the Italian version, you can click here. In 2021 I created a vegan, ethically-made, and low-impact apparel brand.
After a year and a half, I decided to focus on a new project: an animal-free, low-impact, and made-in-Italy clothing company based in the United States. You guessed it—I work there as Art Director & Head of Communications remotely! For now…